What is the Marketing Power of Exhibitions?

 

The exhibition industry has been presently on looked all through ongoing years and consequently, it wouldn’t be right to state that exhibitions are the best advertising platform for the brand and business promotion.  Therefore, we will be discussing some important stats explaining “why exhibitions are the incredible marketing medium?” You can also consider it as our numerical motivation guide that puts the exhibition market figure in the correct place.

 

1.             Most visitors crossing the stand passageways are the potential leads that can be converted into possibilities.

2.             Approximately eight percent of visitors travel around 500 miles to take participate in the exhibitions appears.

3.             Almost 99% of the exhibition advertisers guarantee that they got special, unique and organic results from face-to-face advertising when contrasted and other marketing mediums. Face-to-face marketing step-up the chances to connect with potential leads, providers, and affiliates.

4.             Exhibition visitors spend maximum time on viewing exhibits that basically provide exhibitors a lot of time to increase and a connection with the visitors.

5.             Many exhibitors consent to the way that high organized goals of exhibitions if fabricating and extending brand or business mindfulness at a universal level. Other optional targets are to launch products and brand or business fortification.

6.             60% visitors are possibly spoken to as possibilities. This implies you have high opportunities to focus on the target audience.

7.             Exhibitors have high opportunities to discover new and one-of-a-kind possibilities since 50% of the participants visit at least one event or exhibition every year.

 

An exhibition has the power to:

·         bring your most dynamic possibilities and clients to you

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·         harnesses each of the five senses to commute home your messages

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·         create a profound vertical communication with the product

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·         drive business to different channels

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·         provide chance to meet more intrigued buyers than some other deals movement to build business relationships and generate leads

 

·         emotionally connect with customers.

 

 

 

The exhibition company is immense and is continually growing step by step every year. If you are intending to exhibit in shows anywhere in the world and looking for the Best Exhibition Stand Design Company in India that can care for all your exhibition needs while remembering all the precautious measures. What's more, because of 20 years of market experience we secure has made us among the highest exhibition stand company offering end to end program the executives. Along these lines, hurry and connect with one of our exhibition experts to find out about the further procedure.

If you have any query regarding your next #exhibition feel free to contact at marketing@sconceindia.com. Also Visit Website: www.sconceglobal.com

WHY CHOOSE SCONCEGLOBAL FOR YOUR NEXT EXHIBITION STAND?

 Exhibitions are immense spaces loaded up with guarantee. Large organizations, enormous unique ideas, the huge parts in the sector, the huge finance managers, the investors. Every one of them gather, walk and find the most recent things available through exhibitions. This is reason enough to delight when you are planning your next exhibition stand.

Design in any capacity of the word is something that necessities time, engage and comprehension. These are the basics of our exhibition booth at Sconce Global and our experts can form these components around your ideas and creative mind. This will assist with making the perfect and ideal stand for your upcoming exhibition and events.

 

How does our exhibition stand configuration work?

Exhibition stands are an imperatively significant component for any business looking to build up their brand reputation, increase target client base, pull in speculations and improve the catch of your brand. Building up these angles all comes down to a viable, exhibition stand design that looks extraordinary and says something.

To start our booth design with your business, we will initially plunk down with you and become acquainted with your necessities and wants. These will permit us to organize how we design the exhibition; which highlights must be incorporated and what kind of time period we have to work to.

 

What are the three most significant parts of a perfect exhibition stand?

1- Eye catching design: When you take a look at our past work at Sconce Global you will see a wide scope of styles and sorts of exhibition stand. Each business is extraordinary and every sector request something new and unique, however our capacity to deliver eye-catching design doesn't falter. From stunning proclamation includes through to beautiful and attractive designs, we can assist with flaunting your brand in the best light.

 

2- Welcoming façade: A second thought when we build our exhibition stand configuration is to guarantee that each stand makes visitors need to enter. It's significant that we offset interest with receptiveness to guarantee that you attract more and more visitors to your stand during the exhibition.

 

3- Bespoke plan and design: We need to ensure that all that we deliver and endorse at Sconce Global can flaunt the ideal blend your business' character and our design skill. Working intimately with you, our group will give you the best blend of your contribution with our capacity and involvement with the sector.

When we have curated and perceived your business from front to back, our group of experienced exhibitions stand designers can give their contribution to expertly commission the entire stand and have it conveyed to its destination timely for your new exhibition.

Our management services at Sconce Global will assist with moving you through these stages with insignificant object. This is a primary element of our administration as it permits our group to make you mindful of the progressions through the course of the venture and give you reports on how the design is going.

We use our experience to help ensure that each element from consultation to dismantling your exhibition stand after an exhibition is prepared expertly.

If you have any query regarding your next #exhibition feel free to contact at marketing@sconceindia.com. Also Visit Website: www.sconceglobal.com

 

 

EXHIBITION STAND DESIGN STRATEGY FOR EXHIBITING IN INDIA

 

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There is an observable change in the exhibition industry in India, considering the advances that associations are acquiring inside, to market and position their contributions. Exhibitions and events are turning into the favored method of contact focuses for business exchanging as it draws in an enormous pool of clients over all ventures under one rooftop. The assessments of the brand, product, services, value comparison, are the fundamental measures of the majority in India before they buy and make a business deal which is absolutely presented to an enormous extent in exhibitions and events.

Organizations are going worldwide by using the foundation of exhibiting in trade show and exhibitions, which gives a genuinely huge extent of marketing. Elevating products and services to the focused on bunch is no more the main focus; the motivation behind taking an interest in an exhibition to widening to pull in planned clients, keeping up the nearness in the business and perform business deals thereby. Indian clients are continually developing on the pattern of visiting expos and different exhibits for the matter of accommodation and consequently are encountering colossal advantages regarding information, innovation, advertise pattern, cost and rivalry.

There are lot of small and medium sized organizations across fluctuated industry like pharmaceutical, auto, FMCG, packaging, mechanical equipment, chemical industry, FRP industry, Ceramic, and so on, who have been taking an interest in the Indian exhibitions and have watched an exceptional business development over some stretch of time. Their essence in the exhibitions is valued by their partners and existing clients. This offers the organizations a chance to not just find the apparent estimation of their respective brand image, product or their services but also provides a platform for re-marketing and re- situating their core capabilities adequately and effectively.

The experiential advertising is the developing pattern in this unorganized part of exhibitions, which maybe is driving towards turning into the organized sector in India.

Why Choose Sconceglobal?

Here at Sconceglobal, we endeavor to give organizations exhibition stands that suit not just their prerequisites in regards to highlights, size and layouts, but also engage consideration, on brand designs. Our designer group have many years of experience with the exhibition industry. This provides them with the important aptitude and experience to design and production top notch exhibition stand represents organizations in an immense scope of divisions.

Do you have an exhibition soon and need an exhibition stand that looks awesome? Sconceglobal can design and manufacture exhibition booth to suit your necessities. Connect today at marketing@sconceindia.com and also visit website: www.sconceglobal.com

Why exhibition stands are important for building your brand?

With digital compliance and online retail scopes, numerous advertisers don't perceive the estimation of personal interactions in the digital time. But there is an explanation each major city has a convention center. Even as we advance through the digital age, exhibitions will keep on being generally famous, they are a useful asset that permits us to take the business experience to the next level. Your exhibition stand is considerably more than only a space to remain in and welcome possible clients, it’s an intelligent setup where your customers can really become more acquainted with your business, products and group.

Here are few reasons why exhibition stands important:

1. It describes your brand

Exhibition stands truly characterize who you are as an organization. When going to a show, visitors see many organizations or businesses, each giving a fundamental thought of their unique selling focuses. Taking an interest in an exhibition guarantees your company is a piece of the expo buzz and can assist you with revealing hot leads that may somehow or another be missed. Regardless of what events you are wanting to join in, you need to guarantee your exhibition stand design reflects the qualities, ethos and products of your organization and viably beats the clamor your competitors make. 

2. It lets you interact with audience

Exhibitions are incredible for networking and cooperating with key visitors face to face. Your exhibition stand gives your group the unique capacity to meet possibilities and construct important connections. It is an incredible spot to produce new business openings and keep up great relationship with your existing customers. Nothing can frame a more strong business relationship than a warm handshake and an engaging and important discussion. Exhibition booths are likewise ideal for holding coordinated gatherings, talks and exhibits that will assist you with catching quality leads and ideally bring about enduring and beneficial connections.

3. It sells products

Exhibition stalls are ideal for exhibiting products or services to your target audience. They permit you to sharing time everybody what your product does and the advantages it offers. To have a fruitful event, ensure your designs are predictable with your marking and line up with your show goals. Plan your exhibition booth design from participants' point of view and attempt to envision what questions they may ask regarding your products.

4. It emphasizes your unique selling points

A good exhibition stand should tell potential clients who your organization is and what products or services you give, but most importantly, it ought to emphasize the unique advantages your business has to offer. Exhibition booths give an extraordinary chance to explain to your audience why they ought to pick your company over the opposition. This can be imparted through giveaways you offer, intuitive innovation, question answers and, of course, deliberately designed illustrations. Regardless of whether your remarkable selling point is reasonableness, quality or something different, ensure that your display and on-stand exercises obviously convey this.

5. It helps launch new products

Exhibition stands give you an amazing platform to dispatch new products and services. There is no better spot to make a fervor about the most recent your company has to offer than an exhibition. You can have showings and let your visitors experience your new product direct. Live demos will assist you attract more stand visitors. Hand out free examples and pamphlets, incorporate product display racks and instructive graphics to completely use your exhibition stand and promote any exciting products. Your stand should fill in as a revelation place where participants can get familiar with your brand.

6. It takes your message all over the world

Face to face advertising is one of the best promoting tools accessible and will never get obsolete. It constructs certainty and trust among you and your expected client and gives critical business benefits. Exhibition shows assist you with extending your client base and increase worldwide presentation. They permit your organization to take the message of your brand to various locations. Modular stands and pop-up exhibition stands can be effortlessly transported and utilized on various times, permitting you to convey an impressive stand each time you exhibit. Segments of particular display stands can be shrewdly intended to opening together to fit diverse floor spaces and match distinctive venue limitations. You can likewise decide to hire your exhibition booth. Great stand constructor will have the option to store your reusable remain until it's the ideal opportunity for your next exhibition.

Here at Sconce Global, we comprehend the significance of exhibition achievement. We offer every one of our customers a help that permits them to capitalize on your events and exhibitions. For more data about our scope of products and services 

Key Factors That Determine the Choice of Exhibition Stands!!!

Taking an interest in exhibitions offer a great chance to promote and improve your business. Picking the correct exhibition stands is one of the most critical decisions in making a significant presence in the exhibition. Fundamentally, it is the primary thing that entices customers to step into the booth.

Exhibition stands are the most amazing tools of branding that make the organization's reputation and personality. By utilizing an assortment of cutting edge styles, innovation and design, an exhibitor can satisfy its marketing goals that also increase the sale of its products and services. A well designed exhibition booth reflects brand image and motivates the customers by leaving an enduring impact at the forefront of their idea.

Picking the right exhibition stand is fundamental and it depends upon various elements that should be considered.

1. Type of Exhibition stands

Exhibition stands comes in various sizes and measurements, however they also vary in type and features. These features automatically influence the general effect you are planning to make at the exhibition. There are mostly three types of stands – pop up display, custom stands and modular stands.
The pop up shows are significantly utilized as backgrounds with lively illustrations, brand message and product capacities. The custom stands, as the name proposes are customized according to the request and custom-made to meet the particular needs of the exhibitor. Lastly, the modular stands have pre-assembled modular stands that have eye-catching advance and are dependent upon customization.

2. Set up and dismantle process

The way toward setting up and disassembling assumes an imperative role in choosing the kind of exhibition stands required for the presentation. At the point when it is about the pop shows, it is simpler to set it up and get it together inside 5 minutes without the help of an expert. For the custom stand, an exhibitor needs an expert as they ordinarily include enormous divider panels and structures which are hard to oversee and may cause misfortune during dismantling. In conclusion, the modular stands are simpler than the custom ones. Be that as it may, it is still better to have a pro for issue free installation and dismantling for them.

3. Brand image and message

The most important role of picking the correct exhibition stand is its capacity to mirror the brand message. Pop up displays are generally confined to make your brand catch everyone's eye. It shows the brand or product message yet neglects to carry innovation and creativity to attract visitors. Custom stands are considered as a unique exhibition stand in view of their custom-made design that meets the branding needs of the exhibitor. So also, modular stands are useful in building an unmistakable brand image on account of the illimitable inventiveness options.

4. Flexible display

Designs are imperative to passing on product detail and brand. They should be changed according to the various requirements. It must be versatile and adaptable to be changed. Pop up Displays are easy and it is simpler to change graphics. With regards to custom stands, obliging new stand configuration isn't that clear like pop up Display. For accomplishing the best outcomes, modular stands are simpler to deal in changing graphics to suit distinctive designing necessities.

5. Maintenance cost

Getting an exhibition stands intended to include turn of development and maintenance cost. Each sort of exhibition stand has various maintenance costs. Introducing pop up shows accompanies next to no u maintenance cost and they are easy to work with. As a rule, the expense would incorporate substitution of graphics and prints at whatever point required. Maintaining custom stands are somewhat costly as there will be mileage and it would require fix and repair cost. Modular stands accompany guarantee and can be reused again with the small maintenance cost of graphics substitution.

6. Shipping and transportation

After making all the solutions for an exhibition, delivery and transportation assumes an important role in making the exhibition stall. Pop up displays are easy to move anywhere without the assistance of logistics. Though custom stands require coordination team for delivery and transport. They are consolidated with huge structures and furthermore require a warehouse to store it.

In compare to custom stands, modular stands are simpler to ship as they can be packed flawlessly into the convey bags and advantageous to ship. No extra expense is required for storage.

The components that decide the decision of exhibition stands additionally decide the achievement of your presentation. It must satisfy your brand image, goals and arrive at your target audience to promote the brand. There are a many exhibition booth designers in India offering innovative and affordable exhibition stand. An exhibitor, before facing a challenge, must consult expert designers to pick the right exhibition stand design for the business.

Sconce Global is at the highest point of its game as an exhibition stand design company, it is undoubtedly India’s leading exhibition stand builder and also one of the major exhibition stand builders universally. We know that your main motivation behind taking part in an exhibition is to capture the consideration of the visitors with the goal that you can increase your business and generate leads.

If you are searching exhibition booth designer for your next exhibition then your search ends here. Contact Sconce Global Today ! Connect with us for your next exhibition displays.

Top 3 Trends In The Exhibition Industry in 2020

The exhibition industry is increasing and exhibition booth designers in India are expediting creative design ideas. In last year, the industry showed extremely positive outcomes and it is foreseen that it will boom in the upcoming year.

Each part is inviting and adopting the new patterns that are coming in the exhibition industry. They are changing the method for presentation in trade shows to stand apart from the contenders. In addition, they are giving due significance to the most recent innovation trends to serve the dynamic needs of clients.

The exhibition industry in 2020 is foreseen to break all the correspondence and data barriers in the most fabulous way. It is anticipated to arrive at the intended interest group and bring conversions that are going to help the organizations in understanding their business goals.

· Incorporating Technology Mix

Innovation is catching a tremendous piece in each segment and section. It is assuming control over the essential handling and operational undertakings at the trade shows. From an expo point of view, exhibition stand designers in India are making organizing openings less complex and facilitating a rundown of significant business exercises. This incorporates offering customized client encounters, welcoming them with AI, utilizing AI-based applications and breaking down the progression of footfall.

Most recent innovation patterns, for example, Artificial Intelligence, Virtual reality and Machine Learning are giving more capacity to the crowd to cooperate with the brand and remain associated with it. Such intelligent innovation blend is amazing in giving advanced encounters to clients. This year it is forecasted to develop immensely that will separate the brand in client encounters and change the exhibition industry.

· Customer-Centric Design

In trade shows, it is viewed as that the initial introduction is everything to have a powerful effect. In the present exhibition industry, it isn't tied in with utilizing ostentatious structures to pull in clients. Or maybe, it must be significant to pull in clients' feelings and creative mind.

In the upcoming year, the exhibition stall designers in India are progressively disposed towards designing a stall that is increasingly exceptional, satisfying and has human touch. Possibly when clients feel associated with the brand, they will in general advantage the business for a more extended duration.

· Cutting Edge Lighting

Lighting has consistently been in pattern in the ever-requesting exhibition industry. Some time ago single and conventional screens and lights were utilized to coordinate clients' consideration. Be that as it may, the present exhibition stall designers in India are never again confined to such lighting procedures. These days, they utilize the whole booth space and utilize focused on light to bring clients' consideration.

The upcoming year is foreseen to observe one of a kind lighting components that are amazing to improve the general exhibition booth’s viewpoint. Utilization of 3D video and imaginative lighting will be the two most integral assets of the exhibition industry in upcoming years.

Without a doubt, the exhibition industry is progressing. It is set to see endearing selection of new and inventive trends that the exhibition booth fabricators are set to present. It will bring about experiential promoting to guarantee away from of business and marketing objective.

In case, you are planning to hire our team for exhibition stall designing and creation, visit our site: www.sconceglobal.com. Refer to our automotive industry portfolio, to get business insights.

What are the benefits of participating in exhibitions?

Companies stand to gain a lot of potential benefits from having their own exhibition stands.

Gain Brand Awareness:

 This is often a primary concern for new businesses, as well as existing ones that want to expand their market to include new customer demographics. These types of events can be a great opportunity to do just that, but for new companies this can be a big financial commitment—so make sure that attending a fair or exhibition is truly the best way to spend the money.

Networking Opportunities:

 The networking opportunities at fairs and exhibitions can be huge, and if your primary motive for having a stand at such an event is to make new client, customer, and business contacts, then this is a great use of money and time.

Sales Opportunities:

 This is probably the main reason most companies have stands at exhibitions and trade fairs: to display products or provide information about services, with the goal of making immediate or future sales. When this is the case, the additional benefits are just icing on the cake. Don’t forget, however, that having your own stand costs money, and you need to generate a certain number of sales before you break even on what it costs you.

Sconce Global is a well-known company in exhibition and event industry. They have 20+ years of experience in exhibition booth design. See the latest booth design executed by us.

Maldives Tourism Stand- SATTE 2020

Turkey Tourism Stand - SATTE 2020

ACG Exhibition Stand- PMEC 2019

APRIL PAPER- PAPEREX 2019

Trident Group Stand- PAPEREX 2019

Send Your Inquiries To "marketing@sconceindia.com" Or Call- +91-1204209151

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Tips To Create The Perfect Exhibition Stand Design For Business...

The most effective method to make perfect Exhibition Stand Design for Small Business The significance of being available at explicit events of the industry is outstanding to entrepreneurs or business owners….

Step by step instructions to Make Perfect Exhibition Stand Design For Small Business

The significance of being available at explicit events of the business is outstanding to business owners. Be that as it may, what many people ignore is the importance of focused endeavors to accumulate consideration and attract the correct audience. Targeted efforts are quintessential for making an enduring impression of your brand through Custom Exhibition Stand Design.

Nearly everybody you meet will disclose to you how first impressions assume an essential role attracting and increasing traffic to your exhibition stand at the trade show. At the point when you neglect to focus on this aspect, business goes to the competitors because your brand remains unnoticed. Spontaneous and unattractive exhibition stand design is for the most part the explanation behind absence of attention.

According to an overview, 92% of trade show participants come to see and find out about what's going on in products and services. It is thus very important to stand out towards your contributions in the midst of the large number of exhibitors at the trade show.

Here Are The Top Exhibition Stand Design Tips

For you to create an enduring impression utilizing your exhibition stand design: 

• Know your goals: This must be arranged even before you affirm your participation in a trade show. You have to define your particular goals for the show. Define if you need to sell products or services or simply get more leads. You may simply need to coordinate with like-minded people or evaluate responses to your new launch. When the goals are characterized, your exhibition stand design can be intended to explicitly reflect these goals. The exhibition stand design is the best way to pass on your vision and offering to the audience. Your goals can go about as rules all through the process of designing.
• Keep the preferences of your audience in mind: Remember that your exhibition stand design is for your audience and not you. It is basic to characterize the targeted audience and keep your work prepared. Research about the audience and their preferences. It is easy to be carried away by your preferences however urgent to adhere to those of the audience.

• Make the best of the available space: The initial phase in making a decent exhibition stand design is to survey the exact elements of your space and then plan the design components accordingly. It must be a fine harmony between the viable use of space and preventing too much clutter. At the hour of booking, note down the definite measurements that will be accessible to you. This will assist you with designing. It is frequently a disaster if your exhibits or custom stands are significantly greater or smaller than the assigned space. The accurate area of your exhibition booth in the trade show introduced can also assist you with deciding the height of your designing elements. It is significant that your logo and brand name is obvious over the corridor. You can utilize a high curve design to a pivoting plan at the top to accomplish this. One word of alert caution would be to keep the entry to your exhibition booth smooth and mess free so as to encourage free movement.

• Messaging at your exhibition stand: This is about banners and boards that you use in your exhibition stand or elsewhere in the hall to attract visitors. The key here is to state greatest in as less content as possible. The purpose behind this moderate methodology is that the visitors are probably going to run over a few standards and they won't have the opportunity or persistence to peruse everything. A creative, eye-catching and intriguing message will be perfect here. Huge and clear words, short and fresh messages and the utilization of activity action words are encouraged to accomplish attractive exhibition show display.

• Graphics and images for your exhibition booth design

When people comprehend the significance of visual structure, they can take their advertising endeavors steps higher. Broadening informing past the content is valuable for designing at expos.

Like short and fresh messages, an incredible image can convey a complex message effectively. You have to summarize the value of your brand in one image. Life-size images are effective design components in an exhibition stand. Ensure your image is intended to suit your target audience and its preferences.

Position is another important perspective. All graphics must be deliberately put such that it is obvious from a separation and effectively reasonable.

• Strategic placement of light: Light components in your exhibition stand will assist you with emphasizing the content and illustrations. Furthermore, you can pick surrounding lights that help to make the correct vibe for your visitors. You can draw in the correct consideration for your products and services utilizing the correct position of lights. Some appealing approaches to intrigue your visitors’ will your lighting arrangements could be angled light boxes to the passage or shaded lights at various spots. Informativeness is the key here.

• Strengthen your exhibition stand design with technology: The above components of designs are classic and timeless. Present day technology can additionally improve the intrigue of your exhibition stand. Intuitive touchscreens, computer generated reality frameworks and so on can assist you with passing on your products and services better to the audience and interest them further.

This works truly well at an expo when you complement your quality with predominant technology. Proximity marketing is another viewpoint that you can remember for your trade show marketing plan. This includes sending messages or emails to clients as they walk by your booth. This could inform them about deals and discounts or invite them for individual connection.

• Offer the visitors, an opportunity to interact with your offerings: Most people are there at the trade show only to analyze the products. Why not make it simpler for them and offering hands-on understanding. You can also assess their responses and note down scopes for improvement. Once you offer them value, they will confide more in the brand.

We at Sconce Global help you with displaying your brand with an amazing exhibition Stand Designs that won't just attract visitors but also make an enduring impression of your brand.