HOW TO ATTRACT VISITORS TO YOUR EXHIBITION STAND?

Trade shows is a major part of your marketing plan. From small shows to huge industrial events, trade shows can be a fantastic and fruitful source to generate new leads and exposure for your business / products/services.

Like any other form of marketing, exhibiting on trade shows are also about results. The higher no. of attendees you can attract to your exhibition stand, the more leads you’ll walk away from the trade show with.

Get the Right Look And Feel:-

Your stand is work as your shop window so it is important to make sure your objective for the show. Determine the look and feel of your stand according to your product and brand. Choose graphics, posters and products wisely to that project the image you want to create.

Go for Instant Brand Recognition:-

Display the logo that attendees are most familiar with; because it is your brand identity. But in some cases, if a particular product line is more well-known than your business name, put that front and center.

Get Creative:-

Effective lighting can really increase awareness of your stand, creative and innovative graphics do the same. Texts should be readable from closer and from far too.

Stick to Your Budget:-

Exhibiting at a trade show is not about spending lots of money on flashy new materials. Be careful to your budget and spent wisely.

Beware with Your Giveaways:-

Do not send lot of money on promo gifts that don't relate to the message or brand. If you want to give branded merchandise out as gifts, choose something relevant to your brand and also memorable.

Pick the Right People:-

Choose right team members for the event and the audience. Team member should be well trained and well dressed. A proper gesture should be given when any visitors come to visit your stall.

Don't Forget To Invite:-

When you are going to exhibit in the trade show promote yourself on every media and more on social media. Upload information to your website inviting customers to come and visit you at your stand. Do not forget your existing customers to invite them on the booth.

When you are participating in the trade show then the most powerful thing is to choose best exhibition booth designer for your booth! Choose your exhibition booth design company wisely who can fulfill your all requirements and present your booth as you want to be seen.

If you have any query regarding your next exhibition, then feel free to contact us at marketing@sconceindia.com or visit our website: www.sconceglobal.com

HP India in Media Expo 2019, Pragati Maidan

Sconce Global successfully executed HP India Exhibition booth at Media Expo 2019,New Delhi. The exhibition held between September 6, 2019 - September 9, 2019 at Pragati Maidan. We are very thankful to PMG for making us part of this event.

Sconce Global is one of the best exhibition booth designer in India who offers a complete stall management including design, fabrication, set-up,creatives and dismantling. Apart from the exhibition booth design we are also into TV Studio set design, Commercial Interior design and Digital transformation service.  

See Exclusive Images from the Exhibition :-

If you are searching exhibition booth design Company for your next exhibition then your search ends here. Contact Sconce Global Today ! 

Trade Show Objectives and How to Reach Them

The Trade show is a mammoth investment for most businesses, and to get the best value for money there must be well thought of checklist of measurable goals and objectives. Exhibit at trade shows to show off your products, expand your network or launching your new products.

Let’s know more about the objectives of trade show and how to achieve them?

• New Product or Service Launch

 One of the main objectives of any trade show is to showcase, various businesses, goods, and services to attendees and other interested parties. Your trade show booth should complement the new product or service and highlight its most important features.

Make sure that your staff is professional and well trained who can answer questions from potential customers. For increasing engagement, Perform product demonstrations and consider offering free trials or samples, if possible. 

• Generate Leads

Exhibitors from all over the world, actively participate in exhibitions in the lieu of generating ample leads. Trade shows are a great place to do this because you can connect with a highly targeted group of people. This is one of the most imperative benefits of trade shows, especially those who organized on a large scale. You must know how you will draw attendees to your booth. People love free stuff, so have incentives for those who stop by, such as sample products, gift basket or gift card.

Furthermore, trade shows offer an unparalleled opportunity for face-to-face interactions with a wide array of potential customers, something that most advertising and marketing mediums fail to do.

• Brand Awareness

Another popular reason for exhibiting is to build brand awareness. You can easily position your brand in front of thousands of people who have a need for your products and services.

To make a good impression, ensure that your brand image is consistent throughout your exhibit. This can be accomplished by working with the right trade show booth design company that understands your brand and vision. Determine how you will create a meaningful brand experience for attendees and how you want them to feel when they leave. Promotional products are helpful because they help visitors recall your brand and their positive experience with it.

Before investing into your next exhibit, be sure that you clearly define your objectives and make a result oriented plan to achieve them. For remarkable exhibition booth design, contact Sconce Global Today!