Sconce Global : What are the benefits of participating in exhibitions?

Saturday, 11 January 2020

What are the benefits of participating in exhibitions?

Companies stand to gain a lot of potential benefits from having their own exhibition stands.

Gain Brand Awareness:

This is often a primary concern for new businesses, as well as existing ones that want to expand their market to include new customer demographics. These types of events can be a great opportunity to do just that, but for new companies this can be a big financial commitment—so make sure that attending a fair or exhibition is truly the best way to spend the money.

Networking Opportunities:

The networking opportunities at fairs and exhibitions can be huge, and if your primary motive for having a stand at such an event is to make new client, customer, and business contacts, then this is a great use of money and time.

Sales Opportunities:

This is probably the main reason most companies have stands at exhibitions and trade fairs: to display products or provide information about services, with the goal of making immediate or future sales. When this is the case, the additional benefits are just icing on the cake. Don’t forget, however, that having your own stand costs money, and you need to generate a certain number of sales before you break even on what it costs you.

Sconce Global is a well-known company in exhibition and event industry. They have 20+ years of experience in exhibition booth design. See the latest booth design executed by us.